How to build a different kind of a brand that’s about guts and glory
Turning an innovation challenge into a compelling brand requires combining big picture idealism with immediate rewards. It is about...
Anupam Jalote
- Sep 14, 2021
- 7 min
Our goal is to achieve a 25% energy efficiency over current EV configurations
With the government’s push towards EVs, more companies are taking up tasks associated with the move. Be it from helping create policies,...
Anupam Jalote
- Aug 13, 2021
- 4 min
View: India has a distinct opportunity to become leader in the global electric vehicle revolution
Even as the PM announced on Friday the new vehicle scrappage policy, underlining the need for India to move towards clean and convenient...